
News from Cornell's Viticulture and Enology Program
Issue 17 March 2014

RESEARCH FOCUS
Do Restaurants in New York Cater to "Locapours"* (pdf)
*consumers seeking out locally-produced New York wines
For wineries seeking to enter the NYC market, restaurants are a key starting point. Are NY restaurants catering to the interest in NY wines?

RESEARCH FOCUS
Increasing Sales at the Cellar Door
In two just-published studies, Miguel Gomez and Anna Katharine Mansfield find that increasing customer satisfaction and leaving those sensory descriptors off of tasting room sheets both lead to higher sales at winery tasting rooms.

FACULTY FOCUS
5 Questions for Brad Rickard
Since 2008, Brad's research and extension program has focused on the economic implications of policies, innovation, and industry-led initiatives applied to agricultural and food markets.

STUDENT FOCUS
Masters Student Studies Sustainable Vineyard Floor Management
Lindsay Jordan researches how under-the-trellis cover crops can improve sustainability of wine grape production under direction of Justine Vanden Heuvel.

GRAPES 101
Managing Black Rot
New York Grape IPM specialist Tim Weigle provides the basic information you need to get a handle on black rot and its management.

UPCOMING EVENT
Lake Erie 2014 Grape Growers Conference March 20.
The Lake Erie Regional Grape Extension program has put together a day long program and trade show to be held March 20 at the Williams Center, SUNY Fredonia campus.
IN THE NEWS
- Economic Impact of Grapes, Grape Juice and Wine in NY: $4.8 Billion
The New York Wine and Grape Foundation released a a new study conducted by Stonebridge Research Group of Napa Valley, estimating a $4.8 billion economic impact to the NY wine and grape industry in 2012, up from $3.78 billion in their previous 2008 study. The full 2012 report and "Whats in a bottle 2014" are available at the NY Wine and grape Foundation's website. - Economic impact of Cold-Climate Grapes Hits $401 Million
Wine Business Daily reports: University of Minnesota researchers Brigid Tuck and William Gartner released a new study that values cold-climate grapes and wine at $401 million across 13 states as part of the Northern Grapes Project symposium at the annual Minnesota Grape Growers Association Cold Climate Conference in St Paul. The Cornell-led Northern Grapes Project is a multistate USDA-funded project centered on 13 Midwestern and Northeastern states. - WNYC's Brian Lehrer Show: Defending New York's Wine
February 24: Tim Martinson, senior extension associate at Cornell University's Department of Horticulture, followed up on the previous week's report about the extreme weather's effects on wines in the Finger Lakes and Long Island. - Cold could harm Finger Lakes grapevines
February 7 Rochester Democrat and Chronicle article features Justine Vanden Heuvel and Tim Martinson's observations on extreme cold and winter injury.
FEATURED VIDEO
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Lake Erie Grape Program Interviewed about Cold Injury
Lake Erie Regional Grape Extension Program viticulturist Luke Haggerty discussed the cold temperature effects on bud mortality across the region with reporters from Channel 4 and Channel 7 in Buffalo, NY.
PHOTO FEATURE
The recent Business, Enology and Viticulture (BEV NY) conference on Feb 27, 28, and March 1, organized by the Cornell Enology Extension Program and the Finger Lakes Grape Program, attracted a full house at the Waterloo Holiday Inn.
