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Viticulture 2010 and the NY Wine Industry Workshop Return to Rochester

By Tim Martinson, Senior Extension Associate, Horticultural Sciences, Geneva, and Hans Walter-Peterson, Extension Associate, Finger Lakes Grape Program, CCE

Trade Show

The Viticulture 2010 convention and tradeshow, fourth in a series of statewide grape conventions that started with Viticulture 2000, will return to the Rochester Riverside Convention Center Feb. 17-19.

The event first took shape in 1999 when New York Wine and Grape Foundation president Jim Trezise and then-board chair Neil Simmons approached Cornell Cooperative Extension with a proposal to combine the annual Finger Lakes and Lake Erie grape growers conventions into a larger statewide growers convention and trade show. They wanted to attract national and internationally known industry leaders, researchers, and organizations to New York to address not just production topics, but also marketing, business, and government policy issues affecting the grape industry.

Viticulture 2000 was the result, and considered to be an immediate success. Held at the Adam's Mark hotel in Buffalo, it attracted 600 growers for three days of technical talks and a large, full-service trade show. Subsequently, attendance grew to 900 at Viticulture 2003 (in Buffalo). Viticulture 2007 moved to the Rochester Convention Center, and incorporated winemaking and enology with addition of the annual New York Wine Industry Workshop.


Ten years later, Viticulture 2010 will offer numerous opportunities for growers and winemakers nationwide to hear the latest information on grape growing, winemaking, marketing, and a number of other topics. The conference will also feature a major trade show with more than 100 vendors of products and services for the industry, along with the chance to network with industry members from dozens of states and foreign countries, with more than 1,000 people expected to attend.

The three-day program is sponsored and organized by the New York Wine and Grape Foundation in conjunction with Cornell Cooperative Extension and a broad-based industry committee. Any questions or comments may be directed to Jennifer Cooper at the foundation (585-394-3620, ext. 206, or