Warren Hall, Room 340H
My professional interests focus on improving agribusiness firms' marketing and management skills that lead to improved decision making, firm performance, and industry viability. Research determining the effect of firm, spatial, and market factors on firm and industry performance provides critical information for improving firm marketing and management decisions, identifying sources of competitive advantage (firm specific or regional), and forming effective policies targeted toward agri-based industry development. Educating public policy and economic development stakeholders about existing market conditions and structures, and the limiting factors that can influence economic development is emphasized. Extension programming and outreach efforts serve to disseminate applied research results through industry education and improve the understanding and linkages between agribusiness firm development and the public policies that address or impact it.
My research centers on the estimation of firm, spatial, and market effects on regional agri-based industry development. Research results are intended to improve agribusiness firms' marketing and management skills and aid in the development of effective agri-based economic development instruments. In many agri-based sectors agricultural cooperative organizations serve as key players, with significant economic contributions all along the food value chain. As such, applied research on improving the management and effectiveness of cooperatively owned agribusinesses serves a particular emphasis. Current research includes the evaluation of related-market effects of and implications for biofuels-based industry development, an evaluation of the barriers and opportunities for food manufacturing industry development, and understanding consumer demand and market opportunities for local, value-added food products.
The focus of my extension program is to encourage the development, growth, and viability of New York agribusiness firms by improving stakeholder knowledge of product marketing, business management, and industry development. Firm decisions are made conditional on existing infrastructural, market, and government policies and standards; understanding the linkages and interrelationships between firm and industry development is essential. Educating public policy and economic development stakeholders about existing market conditions and structures, and the limiting factors that can influence economic development is emphasized. The Cornell Program on Agribusiness and Economic Development (in process), addresses these issues by focusing on key audiences of agricultural cooperative and agribusiness executives and management, and leading public policy makers and personnel involved in agri-based economic development. Program outputs include the development of stakeholder industry conferences, industry and educator publications and materials, and related outreach events.